Sales people can get a thorough understanding of the radio stations they are calling, spot areas of need, make suggestions that help the station meet their own goals and strategies, and collaborate with other teams within PRI, creating synergies in their organization that lead to increased revenue. Improved Sales Strategy – Being able to see what a radio station carries, the affiliation history, Total Station Revenue (TSR), and all of the notes organization-wide boosts PRI’s consultative sales strategy extensively.
The integration of the customer record provides for a flawless analysis of Microsoft Dynamics CRM and Microsoft Dynamics GP data on the dashboards created in Microsoft SharePoint. loves to hear customers remove the terms “export” and “import” from their vocabulary, and to open up visibility of the billing status and invoice history to everyone working directly with the customer. was proud to deliver the same quality service for PRI in a bi-directional integration between Microsoft Dynamics CRM and Microsoft Dynamics GP. With a strong history of doing integrations, OTT, Inc. This seamless integration allows all users to see the information they need when they need it. However, with the seamless integration between Microsoft SharePoint and Microsoft Outlook or Microsoft Dynamics CRM, users often do not realize the difference between the tools. Utilizing Microsoft SharePoint for design requests and issue tracking throughout the implementation helped introduce the PRI product team and the end-users to the power of SharePoint technology. OTT boasts a powerful service-oriented architecture where a single user interface provides much of the information and process users need to do their work easily and efficiently. Net development and JavaScript to automate actions such as calling up workflows or reporting subscriptions. OTT customized virtually every entity and added 23 custom entities, making use of the SDK with additional. is proud to have configured Microsoft Dynamics CRM for Public Radio International in a way that showcases its incredible flexibility and extendibility. OTT, Inc., an award winning Microsoft Partner, created a custom solution, which included Microsoft Dynamics CRM and Microsoft SharePoint, to meet the specific business goals and needs of PRI. PRI needed a system that allowed them to carry out their sales and marketing strategies while growing. PRI realized that the application was not agile enough to grow and change with their needs, and that the custom database was a silo of information to which many teams within PRI did not have direct access, including the executive office.
PRI’s sales team members did not have the ability to target existing customers based on their programming or to create call campaigns to generate new business.Īs PRI grew, their custom solution became difficult to manage, as any change in business requirements necessitated custom coding from an outside vendor. Although their application contained extensive logic to support their programming schedules, pricing, and discounts, it was not designed to be a relationship management tool or to support their broader sales and marketing strategies. Now, through the use of Microsoft Dynamics CRM, Microsoft SharePoint, and Microsoft Outlook, PRI can easily access and maintain the information that is central to their continued growth and success.Īs Public Radio International (PRI) continued to grow, they struggled with their custom-developed front office application. As PRI continued to grow, their custom solution became increasingly difficult to manage. Although this application contained logic to support programming schedules, pricing, and discounts, it did not provide the relationship management tools to support their broader sales and marketing strategy. As a growing company, Public Radio International (PRI) struggled with a custom-developed front office application.
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